Building window with a lifestyle image. Building window with a lifestyle image. Building window with a lifestyle image. Building window with a lifestyle image. Building window with a lifestyle image.

Design Exchange

Smarter. Faster. Tougher.

Scope

Branded Environment Brand Guidelines Visual Identity

In preparation for the 2015 Pan Am Games, the Design Exchange set up shop in Toronto’s historic Distillery District.

Step podium with mannequins wearing sports clothing.

The exhibit, Smarter. Faster. Tougher. examined the overlapping relationship between fashion and technology in the world of athletic wear. Jacknife united these topics through a visual system based on a universally recognizable link: laundry instructions.

In addition to the visual system, Jacknife was also tasked with designing the exhibit layout, taking it from floorpan, to 3D mock ups and elevations through to realization while working closely with the team responsible for execution.

A Design Exchange display with mannequins wearing various sports equipment.
Design Exchange posters in a subway.
Brand guideline for Design Exchange showing logo development.
Design Exchange floor plan of its exhibit shown in a open booklet.
Design Exchange's booklet with showing various colour palettes.
A tablet showing a exhibit layout on top of a keyboard and a mouse on the desk.
Design Exchange's mockups of the exhibit layout.
Design Exchange building layout.

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