Collage of lifestyle image with dogs and Houndworthy's logo. Collage of lifestyle image with dogs and Houndworthy's logo. Collage of lifestyle image with dogs and Houndworthy's logo. Collage of lifestyle image with dogs and Houndworthy's logo. Collage of lifestyle image with dogs and Houndworthy's logo.

HOUNDWORTHY

A Tail-Wagging Branding for Houndworthy

Scope

Brand Identity Logo Suite

The global pet industry has exploded in recent years, however few newcomers have brought anything fresh to the sector. British start-up HOUNDWORTHY decided that this simply wasn’t good enough.

Dog standing in the ocean with HOUNDWORTHY logo.

An ambitious, pioneering lifestyle brand in its own right, they required a flexible branding system which at all times would validate their core ethos – that HOUNDWORTHY will always strive to source, produce, and champion only worthwhile goods. The mark needed to communicate not just authenticity, but also represent the start of a narrative in which all discerning dog owners could easily participate. It had to invite people in.

 

A bold yet simple monogram icon reinforces the brand’s steadfast belief in quality-first thinking, providing a confident stamp of authority upon anything it appears. Introduction of a hefty, slab-serif typeface further substantiates the young company’s highly traditional values. Intelligently insightful messaging combined with a dramatic, visually immersive approach to photography further elevates the brand experience beyond anything that has gone before. HOUNDWORTHY is demonstrating how a dog lifestyle brand can get into people’s heads (and hearts)… and stay there.

Stack of HOUNDWORTHY dog collars.
Closeup of HOUNDWORTHY's dog collar buckles.
Two different HOUNDWORTHY stamps.
Closeup of HOUNDWORTHY's tag.

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