MiTaco Taqueria's logo on a brick wall.

MiTaco Taqueria

Refreshing a Fresh-To-Order Taqueria


Visual Identity Brand Identity Merchandise Marketing Collateral Branded Environments

One of Toronto’s favourite homegrown taquerias, Mi Taco, approached us to help them refresh their look and tell their story as a family-owned restaurant with fresh recipes and a laid-back vibe.

MiTaco's logo.

After immersing ourselves in the food (very important), the owners’ goals, and the story they wanted to tell, we got to working on a brand identity that invoked a lively, playful, and authentic Mexican experience in the heart of Downtown Toronto.

We created a whimsical wordmark and papel picado-inspired illustrations, with a full visual identity that could be leveraged across all touchpoints—including merch, in-store design, signage, menus, containers, and beverages. Working with the amazing team behind our new favourite lunch (and dinner, and sometimes breakfast) spot, we ensured that their authentic, home-made story could be communicated to all stakeholders and across all platforms—and reflected the amazing food experience their customers know and love. We think that deserves a round of Margaritas.

MiTaco's logo collage.
MiTaco's brand palette or black, grey, yellow, pink, and orange.
MiTaco's illustrations that represent Mexican culture and food.
MiTaco's icons.
A clipboard of MiTaco's menu.
Someone holding out a MiTaco's cup.
MiTaco's three different bottles.
MiTaco's tote page, t-shirt with its logo, and someone making food.
MiTaco's Mi logo.
MiTaco's before and after logo.

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Recording in Progress