An egg chair in front of a mural of a candy collage.

Mondelēz HQ

Embodying Snack Culture to Tell Multiple Brand Stories Throughout a New Workspace

Scope

Branded Environment

With a new office and a brand new location, Mondelēz was seeking to create a workspace that felt less corporate, more playful and engaging. Our task was to embody snack culture in a unique way that told a multitude of brand stories throughout the different levels of the new space.

 

<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
A wall mural that says

We started by sifting through the Mondelēz archives and re-interpreting historical relics in a new and unexpected way. We crafted a narrative of historical and modern brand elements that ushered a sense of discovery throughout the office space: large-format wall treatments, one-of-a-kind installations, videos displays, furniture, floor treatments, signage and custom photography were all tasked with telling the Mondelēz story through the decades.

 

We created custom-made bean bags using brand packaging, incorporated old Mondelēz tales into the visual narrative, and designed a sculpture to welcome visitors into the new space.

Mondelez sculpture of snack characters.
Mondelez sculpture of snack characters closeup.

The office’s grand opening was an instant success—and its workers’ immediate reactions were enough to let us know we’d done our job well.

<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
Extreme closeup of a neon sign.
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
Closeup of Mondelez's typography mural.
Closeup of Mondelez's typography mural.
Closeup of Mondelez's illustration mural.
Subway convenience store mural.
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
Various dots that are pink, blue and white.
Mondelez's bean bag closeup.
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
A mural of vintage Triscuit.
A vintage mural of Christie's Biscuits.
A mural of a group of people talking to each other.
A collage of people and various snacks.
A clooage of Mondelez's icons.
A mural of Caramilk chocolate melting.
A Japanese inspired mural of a gloomy day where the sea hits rocks.
A sketch of the Mondelez Sculpture Concept Drawing.
A collage of someone building the Mondelez's Sculpture process.

Connect with us.

Recording in Progress