Nike was born from one man’s obsession with making athletes faster, so it was no doubt surprising when they began to see a growing consumer movement towards buying Nike as active lifestyle fashion.
In an effort to capture their fair share of this growing segment, Nike approached us to create a Toronto event that would immerse a select group of social and cultural influencers from the areas of fashion, design, art, music and film in a unique “Speed” experience designed to heighten their interest and connection to the Nike brand.
A one-night, 400-guest event, designed to showcase talent in these areas was executed in an empty warehouse in the city. The evening’s entertainment included a live graffiti mural, performances by world renowned DJ Dopey, screenings from international film artists that captured their unique interpretations of Speed, a historic Nike product museum display, a commissioned art display and the creation of a line of 4 limited shirts that were given to guests at the end of the evening.
