Nike garage wall that is painted red.

Nike Art of Speed

Creating a Grey Area of Sports, Fashion, Art, Music, and Greatness

Scope

Environmental / Spatial Communications

Nike was born from one man’s obsession with making athletes faster, so it was no doubt surprising when they began to see a growing consumer movement towards buying Nike as active lifestyle fashion.

A mural or red, white, and grey posters.

In an effort to capture their fair share of this growing segment, Nike approached us to create a Toronto event that would immerse a select group of social and cultural influencers from the areas of fashion, design, art, music and film in a unique “Speed” experience designed to heighten their interest and connection to the Nike brand.

A shoe display of Nike shoes.
A red tunnel with people going through it.
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A one-night, 400-guest event, designed to showcase talent in these areas was executed in an empty warehouse in the city. The evening’s entertainment included a live graffiti mural, performances by world renowned DJ Dopey, screenings from international film artists that captured their unique interpretations of Speed, a historic Nike product museum display, a commissioned art display and the creation of a line of 4 limited shirts that were given to guests at the end of the evening.

A woman painting a Nike mural
A group of people in front of Nike's mural.
Nike Art of Sound venue outside in the dark.
A group of people around a DJ.
A mural of illustration of people skating.
A person DJ-ing.
A mural of various red papers.

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