A group of male campers sitting on a bench.

Onondaga 100th Anniversary

Helping a Beloved Camp Celebrate its Centennial

Scope

Brand Strategy Merchandise Logo Suite

Onondaga Camp, one of the oldest camps in Canada was celebrating its 100th year, and approached Jacknife to create engaging designs to help commemorate its centennial anniversary. The honour of celebrating 100 years of a Canadian icon was not lost on us, and so, with a quest to freshen up their mark for the big day, as well as to create some limited-edition merch, we got to work.

Onondaga beanie with its logo.

We started by going through camp archives, photographs, and paraphernalia to further immerse ourselves in the beloved history and traditions of the camp. Our goal was to tell the story to both current campers and alumni alike, so we created the Heritage Collection: a series of toques, pants, hoodies, jackets, water bottles, backpacks and camp gear influenced by the camp’s robust history and inspired by new generations’ modern camp experience.

The line was a considered, playful, and curated mix of the camp’s past, present and future, creating a timeless feel that generated excitement and nostalgia. We also created a commemorative mark that helped cement this unique time for the camp, which could be displayed with pride for years to come. When the Heritage Collection made its debut, staffers, campers, and alumni were beyond excited, and it was evident the story of Onondaga Camp could continue to inspire both past and future campers. Until next summer, campers.

Collage of polaroid photos from Onondaga camp.
Closeup of someone wearing grey shorts and t-shirts with a Onondaga tag.
A man leaning on a tree and Onondaga's cap.
A man walking on a beach wearing a Onondaga t-shirt that says
Collage of images of a t-shirt, hoodie, and water bottle with Onondaga's branding.
A closeup of a old man wearing a flannel with Onondaga's logo.
A closeup of someone wearing a grey hoodie with Onondaga's logo.
A collage of various logos for Onondaga.
A collage of images showing Onondaga's on walls, trees, and shirt.
Someone wearing a grey t-shirt with Onondaga's logo.
Closeup of a silkscreen with Onondaga's logo.
A collage images of merchandise with Onondaga's logo.
A closeup of someone wearing a grey t-shirt Onondaga's logo.
Two different Onondaga Camp's logo.
A collage of Onondaga's event.
A group of people smiling and looking out in the distance.

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