A table with a laptop, keyboard and mouse. The laptop is displaying Pride at Work's website.

Pride at Work Canada Workplace Summit

Helping Usher Inclusion in Canadian Workplaces

Scope

Marketing Collateral Business Collateral Logo Suite

Pride at Work Canada is an organization founded in 2008 by a group of dedicated volunteers; they started with a vision to improve the climate of inclusiveness for LGBTQ2+ people in Canadian workplaces.

Desktop, tablet, and mobile displays showing Pride at Work's website.

With over 80 national and regional partners, their efforts empower employers to foster workplace cultures that recognize LGBTQ2+ employees as an integral part of a diverse workforce—as well as help them to create safer, more inclusive spaces, and bring down barriers to employment for Canada’s LBGTQ2+ community.

We partnered with Pride at Work for several years to create a wide range of collateral including event invites, educational handbooks, reports and graphic elements for their annual Pride at Work Canada Workplace Summit. The third iteration of their very successful one-day learning and networking event needed an updated visual presence—so we got to work.

Inspired by data and radial bar charts that represented businesses Jacknife developed a look and feel that used the pride colours to represent the LGBTQ2+ community. The easy-to-read and engaging system was applied to signage, name badges, event guides and digital applications, and will be applied to future summits.

Pride at Work's business cards organized on a table.
Pride at Work's booklets stacked.
An open booklet showing Pride at Work's workplace guidelines.
Pride at Work's booklet showing workplace guidelines.
Pride at Work's Summit posters displayed in front of stairs.
Pride at Work's booklet closed and another is opened.
Pride at Work's booklet opened showing beyond diversity statistics.
Pride at Work's invitations.
Pride at Work's logo for its Summit in 2018.
Pride at Work's logo for its summit.
Pride at Work's summit logo in organized rows.
Pride at Work's summit posters on a wall.
Two Pride at Work's event guide stacked on a desk.
Mobile displays showing Pride at Work's website.
Pride at Work's summit name tags.
Pride at Work's summit signage in front of the venue.
Pride at Work's summit signage showing direction to the washroom.
Pride at Work's inclusion logo.

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