A helmet and an axe on wood. A helmet and an axe on wood. A helmet and an axe on wood. A helmet and an axe on wood. A helmet and an axe on wood.

Red Bull Split Cedar

Jacknife's Tribute to BC Freeride Culture for Red Bull's Joyride Event

Scope

Product Design

Red Bull approached Jacknife to create some key pieces for the Joyride event at Whistler – Crankworks. Our idea was to build a story around the roots of the legendary BC freeride scene.

Helmet and axe leaning on a tree trunck.
An axe in a tree.

“Split Cedar” pays tribute to the trail-builders, woodland characters and freeride pioneers who laid the foundation for history to be made by athletes like Darren Barrecloth and Brandon Semenuk. The limited edition kit of 3 custom illustrated Fox-Carbon helmets was accompanied by a hand-painted and lazer-etched Basecamp X axe.

Helmets and axes through in the air.
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A Split Cedar graphic design.
An illustration of a forest.
An illustration of a forest.
Red Bull's helmet design.
Sketches of Red Bull's helmet design.
Red Bull's helmet prototype.
Red Bull's mask prototype.

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