Red Bull Split Cedar
Jacknife's Tribute to BC Freeride Culture for Red Bull's Joyride Event
Creative Direction Product Graphics & Materialization Custom Illustration Fabrication Project Management
Red Bull approached Jacknife to create some key pieces for the Joyride event at Whistler – Crankworks. Our idea was to build a story around the roots of the legendary BC freeride scene.
“Split Cedar” pays tribute to the trail-builders, woodland characters and freeride pioneers who laid the foundation for history to be made by athletes like Darren Barrecloth and Brandon Semenuk. The limited edition kit of 3 custom illustrated Fox-Carbon helmets was accompanied by a hand-painted and lazer-etched Basecamp X axe.
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