Design Thinkers booklets. Design Thinkers booklets. Design Thinkers booklets. Design Thinkers booklets. Design Thinkers booklets.

RGD: Design Thinkers Event

Stepping into the World of Design at DesignThinkers 2008

Scope

Branded Environment Marketing Collateral Business Collateral Merchandise

DesignThinkers is an annual, two-day design conference hosted by the Association of Registered Graphic Designers of Ontario (RGD Ontario).

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An image of a woman looking at the camera.

Attracting over 1,000 participants, it’s Canada’s largest, most important graphic design event and provides a forum for professionals from several areas of the marketing and creative mix to listen, learn and interact with peers from across the country. We were asked to design the look for the 2008 DesignThinkers conference and to apply it to all conference materials – from invitation and marketing materials through to conference program, signage, AV presentation and even merchandise.

Illustration of the shoes.
A poster of a various shoes.

Built on the idea that you can tell a lot about someone by the kind of shoes they wear, our work showcased all the kinds of design industry professionals/enthusiasts there are, represented through the different shoe types that exist.

Closeup of an illustration of a shoe.
A Design Thinkers' poster.
A closeup of a poster.

Aesthetically, this project favoured a more human, analog, lo-fi approach over ultra-digital or ultra-slick, incorporating hand-drawn elements in pencil with slick, vibrant, almost abrasive, computer-made imagery.

 

To further emphasize the organic, we selected raw, uncoated, pulpy paper stocks. When it came to the film component of the project, we shot everything on 8mm film. This lo-fi film was then given an ambient audio track and vivid graphic overlays and typography. It became sort of a marriage between analog and digital.

Closeup of Design Thinkers program details.
Design Thinkers' Programs.
Design Thinkers' tickets.
Illustrations of boots.
Design Thinkers' schedule.
Design Thinkers' tag closeup.
Design Thinkers' postcard front and back.
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A t-shirt with a shoe illustrations.
T-shirt with squiggles at the back.

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