SecurU stationary include paper, envelopes, folders, and business cards. SecurU stationary include paper, envelopes, folders, and business cards. SecurU stationary include paper, envelopes, folders, and business cards. SecurU stationary include paper, envelopes, folders, and business cards. SecurU stationary include paper, envelopes, folders, and business cards.

SecurU

Elevating Security Solutions Through Personalized Service and Distinct Branding

Scope

Brand Identity Brand Narrative Visual Identity Business Collateral Website

SecurU is a residential & commercial security services business in Ontario.

SecurU logo.

The security services category is a highly commoditized market and as a result, SecurU was having a difficult time standing out in a competitive landscape awash with shields, locks and the colour blue.

Desktop, tablet, and mobile displays that show SecurU's website.

SecurU tasked Jacknife with providing the brand with a foundation that was ownable and allowed it to expand its core business in Ontario. The founder’s personality, particularly his hands-on approach to customer service and passion for the product, was identified as the key differentiator for SecurU and informed the development of the visual identity.

SecurU's icons organized in rows.
Two SecurU's business cards.
A black van with a SecurU wrap.

The brand was rebooted with a full identity system, responsive website/mobile experience and collateral materials that better reflected the core values of quality, premium service, and providing commercial & residential clients with security solutions that are tailored to the right fit.

SecurU's icon on a book.
A black t-shirt on a wooden hanger, with SecurU's logo.

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