Ted Rogers School of Management mural on a wall that says Ted Rogers School of Management mural on a wall that says Ted Rogers School of Management mural on a wall that says Ted Rogers School of Management mural on a wall that says Ted Rogers School of Management mural on a wall that says

Ted Rogers School of Management

A+ in Brand Innovation and Evolution

Scope

Brand Guidelines Brand Narrative Visual Identity Business Collateral Marketing Materials Branded Environment Video Content

After 10 years on the scene, the Ted Rogers School of Management was facing a reality where their excellence in education and student success was consistently demonstrated, yet not aligned with the university’s core values.

Ted Rogers School of Management logo on a paper.

With the goal to build their reputation, as well as to acquire the highest quality of students and faculty, TRSM had tasked Jacknife with assessing, reinvigorating and re-imagining their brand.

An open magazine page that shows Ted Rogers School of Management's branding.

Jacknife crafted a flexible and scalable platform that included a re-calibrated brand narrative, messaging map for key stakeholders, tone and voice guidelines, and core values, all of which aligned with the overarching Ryerson University brand platform. With the theme of “bucking convention”—looking at business education in a different light, and pivoting to become known as less traditional—the platform informed all TRSM communications and touchpoints including a variety of recruitment and marketing collateral, a brand essence video and branded interiors on Ryerson’s campus.

 

The new brand platform offered consistency, provided messaging that was genuine and ownable to TRSM (yet still within the Ryerson University context), and helped TRSM play within the highly competitive business school category. The following year, for the first time, the Ted Rogers MBA program was ranked among the top ten Canadian MBA programs for reputation by Canadian Business.

Ted Rogers School of Management's program guide cover and opened.
Stacked research report from Ted Rogers School of Management.
Ted Rogers School of Management's student guides with pencils on the side.
Ted Rogers School of Management's branded envelopes, pen, and paper.
A desktop and laptop display of Ted Rogers School of Management's website.
Ted Rogers School of Management mugs of with its logo.
Ted Rogers School of Management's notebooks with its branding.
Ted Rogers School of Management's branded buttons with its logo.
A person wearing a grey hoodie with Ted Rogers School of Management's logo.
A grey backpack with Ted Rogers School of Management's logo.
Ted Rogers School of Management posters in a subway.
Ted Rogers School of Management's banners on a pole.

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