Weston Foods Logo. Weston Foods Logo. Weston Foods Logo. Weston Foods Logo. Weston Foods Logo.

Weston Foods

A Freshly Baked Rebrand Recipe

Scope

Logo Suite Visual Identity Business Collateral Marketing Materials Videos

Gearing up for an internal brand launch, Weston Foods approached Jacknife with an exciting challenge: to help freshen up the brand and make it bolder, more dynamic, and redefine the future of Weston Foods.

Weston Foods stationary including buttons, paper, envelopes and pens.

The brand has historically been known (and loved) for their bread and bakery products, and our team was tasked with helping expand their expertise.

Weston Foods' business cards.
Image grid of Weston Foods logo, website page, and bakery workers.

With a storied past and a beloved legacy, we wanted to honour and evoke the Weston Foods heritage, while presenting it in a modern and approachable way. “Elevate every day moments” become our mandate, creating a logo, visual system, supporting corporate collateral, iconography system, launch materials, and a series of internal videos to bring to life the mission statement and tell the story of the brand’s transition. All of the elements evoked Weston Foods’ rich history, while looking to the future in a modern and sophisticated way. The final product delighted internal employees and stakeholders alike, and positioned Weston Foods to continue leading the Canadian market in whatever direction they choose to venture next. Here’s to all the amazing adventures ahead!

Weston Foods' brand guide cover page.
Weston Foods' brand guide page opened.
Various shapes and textures that are orange, black, blue, and yellow.
Colour palette of Weston Foods.
Wall mural in Weston Foods with tables and chairs organized.
Weston Foods' balloons and an illustration of bolts and light bulb.
Weston Foods' before and after logos.
Weston Foods vintage graphics of its logo.
Weston Foods' old building renders, and bakery spaces.

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Recording in Progress