Two men in a barber shop sitting in the barber chairs. Two men in a barber shop sitting in the barber chairs. Two men in a barber shop sitting in the barber chairs. Two men in a barber shop sitting in the barber chairs. Two men in a barber shop sitting in the barber chairs.

WIND Mobile: Brand Launch

Revolutionizing Canadian Mobile and its Impact on Wireless Communication

Scope

Brand Narrative Visual Identity Merchandise Design Packaging Design Marketing Collateral Business Collateral Brand Guidelines

The launch of WIND Mobile marked the beginning of fundamental change within the Canadian wireless landscape.

Illustration of various shapes and colours.
3 different speech bubbles with various coloured shapes inside them.

Built on actual conversations happening among Canadians who are passionate about improving the level of wireless service in this country, WIND provides voice, text and data services to their customers and engages with them directly to jointly create a better mobile experience in Canada.

3 different WIND Mobile gift cards.
Two different WIND Mobile posters, one with a Blackberry and the that's a touch screen.

We worked with the WIND team for over a year and had the opportunity to create the brand’s visual voice from the ground up. Our goal was to bring it to life across every possible dimension, defining what the brand experience would be on virtually every level – retail and office space, car fleet, uniforms, packaging, call center, top-up cards, magazine, stationery and all administrative and sales tools. In creating this brand, design efforts focused on exploring the ways in which we could express the brand’s core idea – the power of conversation.

<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Undefined index: image in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
<br />
<b>Notice</b>:  Trying to access array offset on value of type null in <b>/home/jacknife/public_html/wp-content/themes/jacknife/single-work.php</b> on line <b>288</b><br />
Someone wearing a blue t-shirt with the word
A van with a WIND Mobile wrap.

We knew WIND needed to look and feel democratic and approachable in nature so we spent time thinking through the ways in which we could convey the power of individuals in conversation collaborating to create something great, something new and different. Speech bubbles, vibrant colours and dingbats were some of the key elements we used.

Printed patterns in blue, green, and orange for WIND Mobile.
WIND Mobile packaging for a sim card.
4 different WIND Mobile phone boxes.

Not only was it a fun challenge, it was successful.

 

Within the first year WIND Mobile added more new subscribers than any other provider. In the first quarter after launch, WIND added 39,000 new subscribers claiming 30 per cent of the subscriber growth in the quarter nationally. This quickly accelerated to 100,000 subscribers by the end of the second quarter post launch and it continues to grow.

A brand guideline book for WIND Mobile opened.
A brand guideline book for WIND Mobile opened.
WIND Mobile magazine front cover of a woman.
A brand guideline book for WIND Mobile opened.
WIND Mobile kiosk.

Connect with us.

Recording in Progress