A woman and a man in a laundry mat holding a pair of underwear. A woman and a man in a laundry mat holding a pair of underwear. A woman and a man in a laundry mat holding a pair of underwear. A woman and a man in a laundry mat holding a pair of underwear. A woman and a man in a laundry mat holding a pair of underwear.

WIND Mobile: Brand Photography

Empowering Conversations through Visual Storytelling

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In creating this brand, design efforts focused on exploring the ways in which we could express the brand’s core idea—the power of conversation.

Three woman standing together in a music room.

We knew WIND needed to look and feel democratic and approachable in nature so we spent time thinking through the ways in which we could convey the power of individuals in conversation, collaborating to create something great, something new and different. To this end the photographic direction was about real people set in real, vibrant, colourful environments representing the diversity of all the Canadians that would be conversing on WIND’s network. We worked with photographer and good friend Richard Sibbald to make it all happen.

A man and a woman sitting in a bed having breakfast.
A teacher standing in front of classroom with a chalkboard behind him.
A man and a woman standing in front of a home with their pet dog.
A femail student standing in an empty hallway holding her books.
A woman and two men standing in a kitchen together.
Two women standing in a row of books at the library. One of them is holding their books and another is shushing at the camera.
A husband and wife holding their son's hand in a living room.
A man and woman holding up a vinyl record each in a record shop.
Three men standing in a frat house together.

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